Juhayna Participates in HACE International Annual Hotel Supplies Exhibition and Sponsors the Africa Cup of Culinary Arts for Young Chefs Competition

Cairo, XX August 2024: Juhayna Food Industries participated in the 44th edition of the HACE International Annual Hotel Supplies Exhibition, which took place from September 2 to 4. The exhibition was held under the auspices of the Ministry of Tourism and the Ministry of Trade and Industry of Egypt, and in collaboration with the Egyptian Chefs Association. HACE is the largest and most important international trade show in Egypt dedicated to hotel and restaurant supplies, catering to the needs of both small and large enterprises in the hospitality sector.

Through its dedicated booth, Juhayna unveiled its new innovation: plant-based whipping cream, designed for use in a variety of culinary uses. The company also showcased a wide range of products catering to the diverse needs of the hospitality and restaurant sectors, including its premium cooking ingredients such as cooking cream, whipping cream, tomato puree, and sour cream. This participation aligns with the company’s strategy to strengthen its market presence and deliver top-quality products to its clients.

As part of its commitment to innovation and quality, Juhayna Food Industries sponsored a culinary competition organized by the Egyptian Chefs Association, titled “African Culinary Arts Cup for Young Chefs.” Juhayna provided a variety of its food products for use during the competition, reinforcing its position as a trusted brand in the food market and affirming its commitment to delivering high-quality products. The competition witnessed participation from several countries including Egypt, UAE, South Africa, and Mauritius, with the Egyptian team securing first place for the third consecutive year.

Juhayna has been the official sponsor of the Egyptian Chefs Association since 2006, reflecting the company’s long-standing commitment to supporting the hospitality sector in Egypt. Over the past 18 years, Juhayna has contributed to the industry by providing high-quality products essential for culinary uses, solidifying its position as a trusted partner in this field. Juhayna’s efforts extend beyond this support, as the company continuously innovates and diversifies its product offerings to meet the evolving needs of the market and its clients.

It is worth noting that Juhayna offers over 200 high-quality products, making it the preferred choice for consumers in Egypt. Additionally, the company has an extensive network of retail distribution centers, with 38 centers serving 136,000 retail outlets across the country. Juhayna also operates a distribution fleet consisting of 1,000 vehicles. Furthermore, the company exports its products to more than 62 markets outside Egypt and continues to plan for sustainable expansion and growth.

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